Gnosis Olympus Edition
Description: Gnosis is BCP JT’s flagship STEM event. As Director of Media, I led a team that handled visual identity, reels, and event promotion across Instagram. I personally shot and edited the official trailer, designed key assets, and developed a content release schedule to maximize hype. Impact: Achieved 5.3M+ views across reels with ~125k average engagement per post. Significantly increased registrations and external participation. Gnosis was widely praised for its “best-ever digital campaign.”
Year
2024
Client
BCP JT
Service
Director of Media, Campaign Strategist
Location
Lahore, Pakistan
Shopblanks is a Pakistan-based manufacturer exporting apparel to the US. I worked with them for 2+ months, focusing on: Hard-selling ad campaigns tailored to the US market. Improving their branding and content strategy for Instagram. Driving conversion-oriented engagement through targeted creatives. Impact: Boosted US client interest and engagement. Developed my understanding of D2C social media advertising.
