Shopblanks
Shopblanks is a Pakistan-based manufacturer exporting apparel to the US. I worked with them for 2+ months, focusing on: Hard-selling ad campaigns tailored to the US market. Improving their branding and content strategy for Instagram. Driving conversion-oriented engagement through targeted creatives. Impact: Boosted US client interest and engagement. Developed my understanding of D2C social media advertising.
Year
2024
Client
Shopblanks
Service
Branding & Social Marketing Support
Location
Lahore, Pakistan
Muhaarib is a growing fitness brand that focuses on education and authenticity in Pakistan’s bodybuilding scene. I: Produced Instagram reels and long-form YouTube podcasts. Directed the first episode of “Things They Don’t Want Us To Know”, featuring Mr. Pakistan runner-up Abdullah Shaafi. Helped develop their YouTube content strategy and visual branding. Impact: First episode crossed 3,300+ views organically. Built a recognizable, authentic brand presence online.
