Muhaarib
Muhaarib is a growing fitness brand that focuses on education and authenticity in Pakistan’s bodybuilding scene. I: Produced Instagram reels and long-form YouTube podcasts. Directed the first episode of “Things They Don’t Want Us To Know”, featuring Mr. Pakistan runner-up Abdullah Shaafi. Helped develop their YouTube content strategy and visual branding. Impact: First episode crossed 3,300+ views organically. Built a recognizable, authentic brand presence online.
Year
2024
Client
Muhaarib
Service
Media Producer, Podcast Editor
Location
Lahore, Pakistan
Description: BCPMUN is our campus Model UN Conference. I was responsible for shooting and editing the official event trailer and collaborating with the marketing team to create short-form content for promotion. Impact: Trailer boosted delegate signups and online buzz. Helped maintain a consistent, polished media identity across all BCP events.
